New research from Peer39 shows signal poverty, not scale, is the core issue holding CTV back CTV's troubles came about ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big ...

CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...

The 98th Academy Awards are set to take over Hollywood this Sunday, March 15, and Canadian movie fans have several ways to ...

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how its algorithm steers demand.

Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit ...

Heather Wright reports from Turkiye as tensions in the region continue to escalate amid a new threat from Iran's new supreme ...

They were planning to increase spending an average of 17% this year, according to Premion and Advertiser Perceptions ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting , a first-to-market capability that allows advertisers ...

Paul Hollingsworth has more on how soaring fuel prices due to the conflict in the Middle East are causing ripple effects in ...

CTV News in Turkiye: Iran’s new supreme leader threatens to keep Strait of Hormuz closedOpens in new window ...