It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising ...

ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure. According to ABI, 32 percent of U.S ...

Use this YouTube CPM Calculator to work out how much advertisers are paying (or need to pay) to place ads on YouTube videos. CPM is the price per 1,000 ad impressions. An ad impression is a single ...

CPM, which measures revenue earned for every 1,000 impressions, won't apply to YouTube Shorts monetization as it does to long-form videos. YouTube Shorts uses a pool-based model where earnings ...