With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...
Amazon is hiring for a new publisher-focused advertising team called "PubTech." It is building a tech platform that could compete with Google, Magnite, and Pubmatic. The tech will help publishers sell ...
NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...
Julia Sommerfeld, publisher of Amazon Publishing in the U.S., has expanded her scope to take on the role of worldwide publisher. In that position, she will work closely with Amazon's publishing ...
Electronics maker LG says its Ad Solutions product is now integrated with Amazon Publisher Services. The move allows brand marketers to tap into an expansive offering of advertising opportunities ...
Amazon Publisher Services (APS) has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will initially support brand ...
Amazon Games has confirmed that it will no longer publish the upcoming open world driving game from Maverick Games, a studio ...
Amazon is staffing up to build new ad products for publishers. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. This team is focused on building ...