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Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

David Jones, founder & CEO, the Brandtech Group, makes 5 predicitions for AI in the near term and shares his thinking about ...

AI models don’t consider advertising budgets or legacy relationships. They care about credibility signals and narrative ...

Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

A new Trump executive order creating a single federal framework for artificial intelligence is reverberating through the ...

AI video translation is not yet a perfect substitute for human translation, according to new research from the University of ...

AI avatars are increasingly being used as influencers, particularly in the global tourism industry, causing concern among human content creators.

Salesforce has agreed to a deal to buy Qualified, an agentic AI marketing provider. Both companies are based in San Francisco ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix. It delivers scalable reach, measurable outcomes and the ability to tie ...

As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, ...