In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad ...

Disney has released tons of animated hits throughout the decades, but some of their other film’s haven’t fared so well. While commercial success has nothing to do with quality, word of mouth helps a ...

AI video creation is becoming faster and smarter, but most workflows still require multiple tools and unpredictable costs.

Made on a reported budget of $150 million, the sci-fi comedy needs to earn around $375 million, using the commonly cited 2.5x multiplier rule. This means Hoppers still needs to earn roughly $7.8 ...

MADRID, April 21 (Reuters) - Spain's competition watchdog CNMC said ‌on Tuesday it had closed investigations into BP (BP.L), opens new tab, Repsol (REP.MC), opens new tab and Cepsa - now renamed to ...

Republican candidates for Ohio secretary of state want to ditch election drop boxes, an option that came under fire from now-President Donald Trump following his 2020 defeat. In a new ad, state ...

The outer-space plumbers continue to reign supreme around the world with an $83.2M global weekend ($35M domestic, $48.2M overseas at 82 territories), taking The Super Mario Galaxy Movie‘s global ...

Researchers have amassed a data set of thousands of advertisements selling research-paper authorships online, shedding light on the global marketplace for academic fraud. The collection — the largest ...

Adthena has launched AdBridge, a tool that converts Google Ads campaigns for use in ChatGPT advertising, aiming to ease budget shifts toward the platform. The debut coincides with OpenAI's decision to ...

COLUMBUS, Ohio - Ohio State Treasurer Robert Sprague has a new ad promising to eliminate ballot drop boxes if elected secretary of state. The ad, which began airing statewide Wednesday, shows the ...