Pernod Ricard’s local boss is banking on summer sponsorships — led by the Australian Open tennis and Australian Formula One Grand Prix — to boost interest in his power brands Chivas Regal and Altos ...

The company’s African subsidiaries will test-market beer in their territories as part of an exclusive distribution agreement.

Looking to stock your bar without splurging? From the timeless Old Monk and smooth Blenders Pride to the crisp Magic Moments ...

Pernod Ricard's sustainability strategy targets every stage of the company's value chain, from agriculture and manufacturing to packaging and energy ...

Pernod Ricard is leading sustainable practices in the beverage industry, focusing on regenerative agriculture and creating ...

With few artists as famous for brand collaborations as Andy Warhol, and few brands as famous for artist collaborations as Absolut, it has come as no surprise to see the two collide over the last few ...

BrandSpark International and Newsweek are proud to announce the launch of the inaugural BrandSpark®Worth it! Awardstm, a groundbreaking consumer-voted program highlighting brands that Americans ...

The shoot was off to a rough start. Josh Suggs, the 22-year-old founder and chief executive of 203 Media, had been crisscrossing Manhattan’s Washington Square Park trying to find participants willing ...

The ad, which will stop airing on Monday, used audio of a 1987 address by Ronald Reagan making a case against tariffs. By Matina Stevis-Gridneff Reporting in Toronto President Trump doubled down on ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Put a finger down if your first experience with vodka was a plastic handle of your locally branded ...

In a market flooded with 10-step routines and viral beauty trends, The Ordinary is taking a bold stance against misleading marketing. In its latest ad, ‘The Periodic Fable,’ the brand replaces ...

Ex-California Rep. Katie Porter’s opponent in the gubernatorial race is using her own words against her in a new ad featuring the ill-tempered pol’s full-blown meltdown during a TV interview. Former ...