This lure’s metal lip not only holds up to whacking hard bottom, but can be tweaked so the bait’s action matches the musky’s mood. Musky lures are so important because, well, muskies are moody.

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BARRON, Wis. (WEAU) -The Wisconsin Department of Natural Resources is announcing that the 2022 Northern Zone Muskellunge Season starts May 28, 2022 and runs through Dec. 31, 2022. During musky season, ...

Tommie White points out the portrait photo of his parents Acie and Carrie White who began A&C Live Bait at 314 E. Center Street in Milwaukee's Harambee neighborhood. Summer is upon us. For many in ...

Why are we asking for donations? Why are we asking for donations? This site is free thanks to our community of supporters. Voluntary donations from readers like you keep our news accessible for ...