Microsoft seeking to buy TikTok from ByteDance, says President Trump, as the LinkedIn owner eyes acquiring the social media company due to national security concerns.

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban could mean a $1.3 billion loss in small business and creator revenue within just one month.

History repeats itself, quickly it seems, as U.S. President Trump confirms that Microsoft is indeed in the running to buy TikTok. Over the weekend, we shared reports that Microsoft and Oracle were both vying to lock down TikTok.

Though the TikTok Ban lasted less than 24 hours, content creators and influencers have been pushed to consider other social media platforms outside of TikTok.

Livvy Dunne cracked a joke at her own expense as a TikTok ban that could impact her $9.5million fortune came into effect. The app stopped working in the US late on Saturday, shortly before a

As the clock ticks down on TikTok's 75-day reprieve from divesting from its Chinese owners or being banned in the United States, several contenders are in the running. Musk has criticized the potential ban,

Whether you’re a casual user or a dedicated creator, the possibility of TikTok shutting down in the U.S. raises many questions.

Speaking with reporters Monday night, President Trump said "yes" when asked if Microsoft is among the companies in discussions to buy TikTok.

Microsoft, which declined to comment on the president’s remarks, had discussed buying TikTok in 2020, when Trump tried to force a sale of the app in his first term.

Business owners who rely on social media for sales say navigating the current environment of uncertainty around key social media platforms is difficult.

Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements.