Calvert Research & Management, an asset management firm, used a content-first marketing strategy in the United States to establish itself as a leading responsible investing resource and prepare ...

This report examines the key trends that are driving the future of commerce media. This report examines the key trends that are driving the future of commerce media.

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

In a chaotic and complex world, strategy is in demand and strategists bring unique value as the industry navigates deep disruption – despite this, most strategists feel that strategy is expendable ...

Extra short attention spans and super-fast decision-making – how can brands tap into the new way consumer brains are wired?

Today’s youth eschew traditional media and brands that want to reach this elusive group of consumers can look to gaming, says TotallyAwesome’sPablo Gomez.

50+ consumers are largely neglected by advertisers, yet this cohort are tech savvy, spending more and living longer. A missed opportunity, argues Betsy Rella, Vice President of Research & Data at ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

Celebrities have been used to sell products since the 19th century, but the politics and ethics of celebrity in a world with social media (and Kanye West) present new challenges to both the influencer ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Fresh research is helping advertisers to better understand how many ad exposures are required to ensure an effective campaign, writes WARC’s Alex Brownsell.

Major sporting events offer huge opportunities for marketers to connect with audiences around their passions and interests, driving emotional engagement and cultural relevance. WARC’s Lena Roland ...