Humberto Cruz, Regional Client Partner for Spanish Speaking Solutions at OpenAI, explains how ChatGPT Ads is expanding in Spanish-speaking markets, including the U.S. Hispanic market. Cruz spoke at ...

Great American Media is expanding its presence in the streaming market with Pure Flix Familia, a new platform designed to bring culturally relevant, family-friendly entertainment to Latino audiences ...

A new study by Priority Partnerships and YouGov Sport shows youth sports sponsorship beats traditional ads in driving parent ...

Toyota's brand campaign in early December will be celebrating the ambition of young Latino entrepreneurs. Svedka Vodka in the 2027 Super Bowl.

McDonald’s drops its FIFA sponsorship after 32 years. Discover why the fast-food giant is shifting to owned marketing.

Hispanics make up about 10 percent of Red Lobster’s clientele, a number that matches the industry standard. Hispanic consumers are projected to account for 25%of We are excited to announce that ...

Hyundai Motor America has developed and launched “The Miles that Unite Us”, its first bilingual creative campaign targeting both the Hispanic and general U.S. markets. Portada interviewed Erik Thomas, ...

Political advertising for the midterms is already larger than all NFL ad bookings for the 2025/2026 season. Portada talked to ...

Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico ...

Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico ...

The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...

Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of ...