Blue Hive will handle all aspects of Ford South Africa’s marketing communications and is joint venture between Ford’s SA agencies: JWT, Wunderman Aqua and Mindshare (all members of WPP). Meropa, which ...

The Broadcast Research Council of South Africa (BRCSA) is a non-profit, industry body that was incorporated in 2015 to cater to the audience research needs of the radio and television industry in ...

Hansa Pilsener, produced by South African Breweries, recently celebrated 40 years in the South African market. Khensani Nobanda, general manager of Hansa Pilsener, provides a visual case study of the ...

Impact BBDO Dubai has taken the top spot overall King James Group has emerged as the most-awarded South African agency Sanlam is the most-awarded brand AAA School of Advertising is the most-awarded ...

The survey found remote and hybrid working has been a key driver in the narrowing of the gap between salaries in Johannesburg, Cape Town and other centres. “Hybrid working has contributed to the ...

The sample size for 2020 was much smaller than in previous years because of the sudden and dramatic effect that covid-19 has had on the job market. Ad Talent also told MarkLives that it hadn’t seen ...

One of the most interesting findings from one of our recent Nielsen reports that focused on Global Brand Origin and the dynamic between local vs global brands found conclusively that home-grown brands ...

• #WaterWise: CT agencies focused on changing behaviour — part 2 — FCB Cape Town & VML South Africa • #WaterWise: Cape Town agencies focused on changing behaviour — M&C Saatchi Abel & John Brown Media ...

With a brand positioning that every funeral starts with a call and then it will take care of the rest, AvBob’s main focus is on providing funeral insurance and burial services but it also offers life ...

“Modern marketing can’t admit to being magical, because to do so automatically undermines what little credibility it has.” — Stephen Brown (2001: 209) by Christo van der Westhuizen. The challenge with ...

Offending brands are only changing tack because they’ve been caught, not because, like the biblical Saul, they’ve found their conversion on the marketing ‘road to Damascus’ equivalent. What we’re ...

Another independent, Flume, will lead its digital efforts.* Clockwork, Publicis Groupe Africa, TBWA\ SA and VMLY&R SA were also on the digital shortlist.