For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital ...

The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how ...

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI ...