In today’s Digest we cover Publicis acquiring 160/90 to expand its sports marketing capabilities and Ackman targeting €55bn ...

In skincare and ad tech alike, the fairy dust keeps selling. The labels are compelling, the claims are confident, and ...

Relevant Digital’s CEO and partner, Petri Kokkonen, has been appointed co-lead of the IAB Europe Programmatic Working Group, representing IAB Finland. He will serve alongside Ralf Ollig, VP product at ...

Happydemics, the global brand lift and ad measurement company, has announced the launch of 'In-Flight', a new mode placing brand outcome measurement directly into live campaigns.

GoWit, a global ad tech company leading omnichannel commerce and retail media advertising for retailers, brands, and agencies, is excited to announce the appointment of Harish Pandey as head of growth ...

Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimise advertising across ...

Jennie Roper, Head of Intelligence at WPP Media OOH, explores the importance of AI agents in commerce. She expands on why ...

In today's Digest we look at OpenAI's purchase of TBPN, Elon Musk's alleged attempts to make banks associated with the SpaceX ...

Adtelligent Inc., a global advertising technology company, has been recognised in the Financial Times and Statista "Americas’ ...

In today’s Digest we cover OpenAI raising USD$122bn in its latest funding round, Anthropic set to sign a deal with Australia ...

Regulatory tensions kicked off the week in Australia, where the eSafety Commission flagged “major gaps” in how platforms are ...

In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it ...