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Health wearables are poised to become the next frontier in real-time personalization. CX leaders should start thinking well ...

Rigid rules won’t cut it. A true AI decisioning layer should guide actions across departments — not live in a silo.

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From governance to growth, centralized AI decisioning delivers faster, smarter outcomes across the customer journey.

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Done right, customer journey orchestration eliminates the “Dory effect.” It allows the kind of personalization that leads to ...