The head of creative technology at Publicis Groupe APAC explains why AI still needs human rigour. To continue enjoying this content, please sign in below. You can register for free for limited further ...

The Escape Route’ campaign transforms rewards into visible progress, where each swipe earns BluChips and moves users closer ...

The mandate was awarded following a competitive multi-agency pitch involving several leading PR firms in the country.

The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe ...

The appointment marks the Swedish EV’s first long-term engagement with a dedicated influencer marketing agency.

Kiran Mani, the founding chief executive of JioHotstar, has exited JioStar to join OpenAI as managing director for Asia ...

The Germany-headquartered company has sold BurdaLuxury to Jaipur Capital as it sharpens its focus on core European markets.

WPP Media, Publicis and Omnicom Media Group (OMG) earned the most new business in 2025, according to the latest COMvergence ...

Audi India has appointed Wondrlab as its brand communications partner, following a rigorous multi-agency pitch across various networks. The partnership will focus on creating integrated brand ...

From speculative products to satire, brands use April 1 to trial formats that prioritise engagement, cultural relevance and ...

VETO is India’s family-first CTV-focused OTT platform designed to deliver a trusted and seamless large-screen viewing experience for modern households. Built for the Connected TV ecosystem, the ...

SW Network has been appointed as the creative and social media agency for Lava International Limited, marking a strategic move to enhance the brand’s digital communication and audience engagement. The ...