Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover March 30 through April 3, ...
Omnicom has commissioned a third-party audit of The Trade Desk (TTD), as revealed in a client memo, following the DSP’s public spat with Publicis last week. Publicis disclosed it had audited The Trade ...
As we head into awards season, a familiar pattern tends to start appearing across every category. Words like ‘innovative’ or ...
OpenAI will discontinue Sora, its standalone generative AI video app, nearly a year after its public launch. OpenAI did not ...
Independent agency DSTNCT has been appointed as the creative agency for Singapore's National Day Parade (NDP) 2026, following ...
Arthur Sadoun, chief executive of Publicis Groupe, told Campaign that Publicis has been investing in commerce, identity resolution and influencer in the last few years and now it is starting to double ...
The ‘Chicken Screams for Coke’ digital activation uses audio-recognition to detect if the rubber chicken’s haunting clucks sound like “Cocaaaa‑Colaaaa.” Those whose chickens get close enough are ...
Live APAC win tracking, on-ground reporting and a new regional hub will form the backbone of Campaign Asia-Pacific’s Cannes ...
Microsoft has appointed Publicis Groupe as its global media partner, moving the account away from Dentsu. The account has been with Dentsu since 2014 and globally, the tech giant's media spend reached ...
Campaign Asia's Event Marketing Awards celebrate the best in business events across the region. The shortlist for he 2026 edition is here. Winners will announced live in Hong Kong; stay tuned for the ...
On April 1, Singapore established the National Space Agency of Singapore (NSAS), marking the country's first dedicated space agency. The agency takes on the mandate of the Office for Space Technology ...
Experts disagreed on whether AI search ads would continue to erode click-based traffic, as many marketers had seen happen with Google’s AI Overviews. According to Vikram, LLMs will likely remain a ...
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