As app discovery expands to AI search tools like ChatGPT, one question is becoming harder for marketers to ignore: is their app being recommended at all? In a recent AppTweak poll, 41% of app ...

The hunt for the next evolution of the search engine has been ongoing for over a decade, but nothing has been able to even nudge Google’s dominance. The latest attempt and by far the most conceivable ...

Aampe, in partnership with Business of Apps, is hosting an online session on May 6th examining one of the more consequential shifts underway in app growth: agentic AI and what it actually means for ...

App growth has never been more expensive and more fragile. User acquisition costs are rising, performance channels are saturated, and privacy changes have made targeting less precise. At the same time ...

The mobile app market continues to grow with thousands of new apps launched every year, but those at the very peak of the market have not shifted much over the last half decade. At the very top, the ...

For years, TV sat outside the marketing playbook for most mobile app marketers, written off as “too expensive”, “too difficult to measure”, and “built for awareness” rather than installs. But that ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

App monetization platforms help businesses to monetize their apps by offering a wide range of services. These platforms specialize in helping app developers generate revenue from their apps and ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...

Are you looking for the ultimate Australia app developers? You’re in the right place. App developers in Australia create intuitive, high-quality mobile apps that showcase your products and services in ...

App messaging is growing to be the preferred communication tool to drive user engagement and conversions within a mobile app. Marketers are taking advantage of app messaging in the form of push ...