If your social strategy is still built around chasing reach and racking up likes, you might be playing by rules that no ...

When most people think about award-winning marketing campaigns, they picture big-budget Super Bowl spots or viral social ...

TikTok reframes its advertiser pitch, Plus Company bets on agentic AI, adidas signs the Blue Jays, Courage wins the AToMiC ...

A new report from Ontario-based Butterly offers some of the clearest Canadian data yet on what actually makes consumer ...

How the Vancouver Whitecaps FC partnered with War Room to grow ticket revenue 331%, hit 4.8x ROAS, and set a single-game ...

There's a version of your marketing strategy that doesn't actually belong to you. Your audience is on Instagram, until the ...

Growclass's alumni didn't come up with the description of “Kindest Corner of the Internet” as a compliment. They said it because it's true. Five years in, Growclass has released its 2025 Impact Report ...

When we look at how Canadian brands showed up around Milano-Cortina, the storytelling stood out. Emotion over spectacle. Ritual over hype. But the bigger shift may not be in the creative. It may be in ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

The Digital 2026 report from We Are Social and Meltwater has arrived, and the numbers tell a story of significant digital transformation. More than 6 billion people are now online, and nearly 5.7 ...

When hundreds of marketers came together in Halifax this spring, SocialEast 2025 felt less like a conference and more like a reunion. Over three days, ideas flowed from the stage to the coffee lines, ...

Pinterest’s newly released 2026 Colour Palette offers more than visual inspiration. Built from billions of searches and saves, it reflects how consumers want to feel in the year ahead. For Canadian ...