Remote data collection offers significant advantages for behavioral and market research, including enhanced participant reach ...

In this demo study we will add even more modalities to our study and take a look at one particular reoccurring event in Mario Kart that is likely to elicit high engagement: crash events.

The world is changing for knowledge workers everywhere, and they find themselves caught in a techno-paradox. On one hand, powerful new technologies-large language models (LLMs), streamlined workflows, ...

iMotions Lab Full-scale human behavior research solution for multimodal research. Remote Data Collection iMotions Education Smart classroom solution for immersive learning using web-based eye tracking ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

Attribution Theory, a fundamental concept in social psychology, explains how individuals interpret the causes of behavior and events. First proposed by Fritz Heider in the 1950s and expanded by ...

Have you ever walked into a room and felt instantly at ease, or perhaps the opposite, without knowing why? This instinctual reaction is at the heart of neuroarchitecture, an exciting field where ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...