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DTC brand Prose hit a milestone and New Balance scored with Coco Gauff—plus, why it was a bad week for Costco and Torrid.
Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.
Brian Wilson, the Beach Boys founder who died June 11, helped put Honda on the map in 1964. He also sang about drag races, ...
Phillip R. Lopez directed the trippy two-minute film, created by Carmichael Lynch.
At Tribeca X, top marketers spotlighted creators as they talked about how to stay culturally relevant in an uncertain market.
Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of ...
Truly inclusive communities aren’t built through calendars or panels, but through co-creation, consistency and a shift from performance to participation.
Only a new approach will correct architecture failures, institutional misalignment and behavioral breakdowns that make trust impossible to hold.
Kellanova recently launched a pilot data program that brings in data scientists, engineers and analysts at the start of projects, influencing pricing, packaging, product, marketing and distribution.
The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity.
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. The condiment ...
Publicis' Cannes stunt involves comparing influencer campaign costs to "Cannes currency" and using a lion-centered influencer campaign to prove the impact of working with creators in real time.