The US Food and Drug Administration (FDA) and Federal Trade Commission (FTC) are cracking down on three alleged marketers of unproven Ebola treatments by using an unusual tactic: Cracking down on ...

Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to ...

Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, ...

Search Engine Marketing (SEM) is the practice of running paid ads in search engines to attract more online traffic and customers. This article highlights four innovative and cost-effective techniques ...