“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at ...

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing ...

In today’s hyper-connected world, your business can thrive or die based on your company's unique digital marketing plan. Many of your customers will come directly from an online location. Whether this ...

There's no other way to say this: businesses must have a strong online presence to stay competitive. With almost every industry now utilizing various digital platforms for marketing and communication, ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some ...

All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into ...

The second annual event, organised by Campaign Asia-Pacific, featured speakers from Philips Asia Pacific, Maxus Global, TripAdvisor, Scoot, Unilever, e-Dialog Asia-Pacific, SingTel and Leo Burnett & ...

The company looks to get in tune with social media. The digital communication that consumers favor today to discuss retail products and food might have more to say about the future of pharmaceutical ...

2017 is here! You may be getting on with the new year by catching up with things you missed last year, following through with your resolutions, and checking out trends to look forward to this year.