Marketing Strategy provides you with an introduction to the fundamentals of strategy you will be using regularly as a marketing practitioner. Specifically this course will examine five strategy ...

You deserve a positive teaching and learning experience, where you feel part of a supportive community. That’s why most of our postgraduate taught students will enjoy an innovative approach to ...

In this module, we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing. In this ...

Ideal for students who are looking to study the more creative aspects of marketing, with an emphasis on careers in the agency sector, such as digital marketing, public relations and advertising This ...