If you look up “leadership” in the dictionary, you’ll see references to “leader” and “leading” but no real description of the idea itself. The lack of definition there is odd, considering that in his ...

Answering a seemingly simple question — what is a lead? — is in actuality one of the more challenging aspects of marketing and sales. Finding a common definition of how to classify new business among ...

One of the many things I’ve enjoyed over the past 10 years in our industry is the ever-evolving definition of marketing. We’ve gone through concepts such as lead generation, demand generation, revenue ...

Every year presents itself with a new set of challenges for business leaders, whether it’s the talent gap, generational shifts, an up-and-down economy, or the usual 21st-century challenges, like ...

The good news is there’s an outline to what the future of leading looks like. 3 things in particular stand out: Seeing leadership as a team sport and a cultural imperative is an important starting ...

Great leaders tend to define words differently. They understand the deeper meanings and don’t live according to the well-accepted rules of the dictionary. They write their own Webster’s. When you look ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

The Covid-19 pandemic has forced businesses of all kinds to rewrite their playbooks. Employee engagement and communication, customer service, supply chain management—it’s all been redefined in this ...