However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has happened. Namely, Donald Trump was elected president once again, and this time, Musk is essentially operating as his right-hand man.

X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 takeover.

What Happened: Apple was one of several companies that paused or halted spending on X after Elon Musk, owner of the social media platform, agreed with and increased the reach of an antisemitic X post in November 2023.

TikTok was set to be removed in the United States following efforts to ban the Chinese-owned app, but the removal has since been delayed. Find out more about how this happened.