Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

The Rule of One is a copywriting strategy to help focus your website visitors’ attention on a single value proposition. It’s not as boring—or straightforward!—as it sounds, so keep reading to learn ...

Whether it's scrolling through a social media post or surfing websites, chances are a copywriter wrote the content. It is a popular misconception that copywriting is just about clever ads, when ...

Between social media, email, blogs, ebooks and more, it’s becoming apparent that the written word plays a part in our daily lives now more than ever before. As a result, the ability to write ...

Yes, artificial intelligence (AI) revolutionizes how businesses approach marketing. No, it hasn’t replaced my staff of 25 human copywriters. Really. As founder and CEO of a copywriting agency, I find ...

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If you work as a writer or you’ve been looking around for some side work, you’ve probably heard the term “copywriting.” However, it’s not the same as many other forms of writing. So what is ...

There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B marketing materials, and really hurts the ...

Copywriting is the act of producing or creating content for the sole purpose of advertising or making a sale. The job of a copywriter is to not only create content that tops the search results in any ...

Copywriter Andrew Boulton on the dangers of only ever writing in the same place. Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise ...