Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled gifts or a thank-you coupon for a future visit. These gestures feel ...

Email marketing has become a crucial activity for many small businesses. An email newsletter often is often their main mode of engaging customers, building loyalty and driving sales. It’s not rocket ...

Area businesses had an opportunity to learn some best practices for promoting themselves Thursday morning, as part of an ...

How do you put a new spin on an old concept? What’s a good way to get your business noticed? One thing’s for sure, you don’t do it by sticking with the status quo. Sometimes you have to shake things ...

Just about every business uses social media for marketing. But how you use social media makes all the difference. “Every business should be marketing via social media” in addition to other marketing ...

Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow. More important than ...