Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

PR pro, president of Dalton Agency's Nashville office, author of “The Joy of Propaganda: The How and Why of Public Relations and Marketing.” Today, consumers demand that companies not only offer ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

Button is expanding into retail media, allowing brands to run e-commerce ad campaigns. CEO Michael Jaconi said that the tool addresses challenges in offsite retail media. Amazon, Microsoft Advertising ...

For PPC marketers judged on generating a return on advertising spend, it’s tempting to focus on bottom-of-the-funnel tactics to generate last-interaction conversions. However, upper funnel advertising ...

Firms in many industries release new products in sequential stages. They also launch separate advertising campaigns at each distribution stage. Thus, communication mix elements—advertising and word of ...