With Tubi airing Fox Sports' Super Bowl LIX broadcast live on its platform this year, the free streaming service has plans that go beyond the big game matchup between the Philadelphia Eagles and Kansas City Chiefs.

The free streamer, owned by Fox, is planning its own Super Bowl programming around fashion and celebrities as well as two ad spots.

Fox Sports announces that the Super Bowl LIX will be streamed for free on its streaming app, Tubi, marking the first time the event is made accessible without a subscription. Both the Kansas City Chiefs and the Philadelphia Eagles are top contenders to reach the Super Bowl by winning their respective AFC and NFC Championships.

Most of us in the States can always watch Super Bowl LIX for free if we have a local Fox station. Now, cord-cutters can watch the game for free as well on the relatively obscure Tubi streaming service .

Standing out amid the parade of Super Bowl brand stunts and celebrity-driven ads is already difficult. And this year, Tubi has the added challenge of outdoing its 2023 campaign, which remains a standout among recent Super Bowl efforts.