The singer is responsible for bringing $992,361,912 in media attention to the NFL, according to Apex Marketing.

When Taylor Swift first started making appearances at NFL games, few could have predicted just how much of an impact she would have on the league. Her presence at Kansas City Chief

The increase was larger than expected and means the cap will increase a minimum of $53 million over two years. Coincidentally, superstar singer Taylor Swift began regularly attending Chiefs games two years ago when she began dating Kansas City tight end Travis Kelce.