As brands expand their global footprint, they face a content production dilemma – do they opt for creativity or efficiency?

As the chipmaker becomes world’s most valuable company, marketers face a new reality: the AI tools reshaping creative work ...

After two turbulent years as chief executive of X, Linda Yaccarino has resigned. Her exit ends a tenure marked by advertiser ...

Teaser pairs the American actor’s narration with moody visuals to explore the sneaker’s cultural staying power.

The profit warning from the already beleaguered advertising holding company signals deepening troubles as macroeconomic ...

So, in this article, I’d like to debunk some of the most common digital accessibility myths that I, and my team, have come ...

Rustlers has unveiled its latest ad campaign, which sees an ordinary couple transported to a fantasy world after one bite of a burger. Spoofing a surrealist film, the hero spot sees them immersed in a ...

Digital media consultant Mark Challinor continues the News Horizons series, talking to the people shaping tomorrow’s media. This week, he sits down with former Google news partnerships chief Madhav ...

Microsoft exec Cindy Rose will take over from Mark Read as chief executive at WPP on September 1.

Brands and stores are rolling out Christmas promotions in summer and stockpiling inventory to blunt the impact of looming ...

AI is cheap, fast, and everywhere—eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, ...

While debate intensifies about the extent to which AI will impact creative production, Ipsos’s Pedr Howard is utterly certain ...