From the growing reliance on short term tactics to the shift in ad spend to content creators, it’s been a busy week. Here is ...

While their businesses might be prioritising performance, most marketers claim brand advertising is key to achieving their ...

Twix owner Mars Wrigley responded to complaints by stating the ad is “absurd, fantastical and removed from reality”.

This is something Ella Toone, England Lioness and Manchester United midfielder, wants to change as she launches creative ...

Kerrone is looking to “pursue a new challenge” after leaving the bank following seven and a half years as brand and marketing ...

Targeted price investment, innovation and new product ranges have resonated with customers this quarter, says Tesco CEO Ken ...

New data from Creative Equals shows a positive correlation between inclusive marketing and greater effectiveness among Effie ...

Levi Strauss & Co is bridging the physical and digital retail experiences through cultural relevance and customer centricity.

The broadcaster launched a new interactive ad format and planning tool for SMEs at its Showcase event in Manchester (12 June) ...

Dan Elton, previously executive vice-president of customer at Asos, joins Ocado Retail after departing the fashion giant in ...

In the UK, digital-only channels such as search, retail media and social are expected to dominate the ad market in 2025, ...

Common People is joining forces with education charity Working Options to deliver talks to children in socio-economic cold ...