UKTV’s Penny Brough explains why adding AI to the marketing remit is a “natural fit” as she leads the broadcaster’s ...

Forget “proven playbooks” and chasing 10x growth, there is no one-size-fits-all approach for successful B2B marketing. Nuance ...

Aoife is a marketing specialist within the media and entertainment industry, working on some of the most popular global media ...

With sourdough now accounting for one in four pizzas sold in the UK, Papa Johns hopes the launch will help it win a bigger ...

On the Beach chief customer officer Zoe Harris will join Greggs as customer and marketing director in May, taking over from ...

Holland & Barrett believes it has the “foundations in place” through messaging, in-store experience and loyalty to be seen as ...

It might make for a neat conference hook but Share of Experience isn’t a new metric, it’s just another way for marketers to ...

Find the latest brand positioning news, analysis and opinion, from launching a new brand to brand overhauls, finding a brand identity and rebrands.

As Expedia launches a new UK brand platform to build awareness, the wider business is looking to deliver a “differentiated” ...

Audi took a creative swing in 1982 when it introduced a German tagline to Britain - but behavioural science shows it wasn’t ...

Rachel Kerrone is bringing a “challenger mindset” to Monument Bank, as the firm aims to become the top financial brand for ...

Some $63bn (£47bn) is wasted annually on invalid ad spend, according to data from Lunio. On average, 8.5% of traffic is invalid. This means nearly every one in 12 clicks is fake, with no chance of ...