From chatbots and predictive analytics to hyper-personalised mail campaigns and intelligent customer segmentation, AI ...

Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.

The broader implication of AI-powered search is that it transforms marketing from a tactical exercise into a strategic art.

of the public believe that platforms should be more transparent with people about how they use personal information to ...

The Digital Marketing World Forum (DMWF) 2025 successfully concluded on February 26-27, bringing together industry leaders, ...

Football content consumption is evolving, with a growing emphasis on short-form videos for quick engagement content for ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

Mo Cherif is the senior director of Gen AI at customer experience management company, Sitecore. At a time when consumers are demanding more personalised, seamless and responsive interactions with the ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With ever-evolving technology, an increasingly fragmented media ...