Comarch, one of Europe’s largest technology providers, and Sway Outcomes, an independent loyalty and customer engagement ...

Is adding a layer of behavioural biometrics a solution to fraud? We think it depends on industry and the value of a lead or ...

McDonald’s uses collectables and app content to turn purchases into repeat visits by linking store and digital activity.

AI is shifting search from keywords to conversational queries, changing how ads are matched and how campaigns are built.

Samsung is positioning AI as part of its brand. As adoption grows, companies are shifting from what AI does to how it fits ...

An incident of LinkedIn malware means jobseekers and employers need to take more care with their applications and ...

As digital services expand in the public sector, container security for government infrastructure, including approaches supported by Minimus, is becoming harder to separate from the systems that ...

For marketing teams building campaigns, success depends on understanding how customers navigate the funnel. Check out this ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising. That is the stark finding from a new report released by digital ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...