Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Aquila, established last year by the Association of National Advertisers (ANA), offered its first major progress report during a session at the ARF’s annual AudienceXScience conference on March 26.

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand ...

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...