TBWARAAD has appointed Dany Aouad as managing director for Saudi Arabia, as the agency expands its presence in one of the ...

Yas Island has introduced “The Answer is Yas,” a refreshed approach to family travel, as shifting consumer preferences in the ...

Karim, Executive Vice President of Integrated Marketing and Communications, EEMEA at Mastercard, makes the case for a passion ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

AI wildlife monitoring company Spoor, in partnership with creative agency FP7 McCANN MENAT, has launched The Birdwatcher, a ...

M+C Saatchi Group has expanded the remit of Scott Feasey, appointing him Chief Executive Officer for Europe while he ...

IMI, a privately owned global media group headquartered in the United Arab Emirates, has appointed Karim Ben Salah as Chief ...

We also see a drop in brand loyalty, especially in commoditized categories like dairy. Loyalty is no longer assumed; it’s ...

In the UAE, where the level of digital penetration is near-universal at 99% and consumers are exceedingly brand aware, the ...

Mada Media has awarded a strategic out-of-home (OOH) advertising contract to PHI Advertising, granting the company rights to ...

IKEA Alsulaiman is leaning into one of its most familiar shopper truths with Step Buy Step, a wellness-led in-store campaign ...

Reach, a Dubai-based 360-marketing company, has announced the signing of German-Arab influencer Tasnim Zeitoun to its talent ...