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Google won’t ditch 3rd-party cookies in Chrome

Google is scrapping its planned changes for third-party cookies in Chrome

Google’s plan to phase out third-party cookies in Chrome is officially over. In an update on Tuesday, Google Privacy Sandbox VP Anthony Chavez says the company has decided “to maintain our current approach to offering users third-party cookie choice in Chrome.

Ars Technica · 21h

Google won’t ditch third-party cookies in Chrome after all

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads that could preserve a modicum of user privacy. This approach included doing away with third-party cookies, small snippets of code that advertisers use to follow users around the web.

Reuters on MSN · 4h

Google opts out of standalone prompt for third-party cookies

Alphabet's Google said on Tuesday it will not be rolling out a new standalone prompt for third-party cookies and will retain the tiny packets of code in its Chrome browser. Anthony Chavez, vice president of the Google-backed Privacy Sandbox initiative,

Google revises Privacy Sandbox plans amid antitrust ruling

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce ...

13h

Google scales back cookie-focused Privacy Sandbox initiative

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of ...

20h

The Trade Desk stock rises following Google’s cookie decision

Shares of The Trade Desk (NASDAQ:TTD) climbed 3%, while Criteo (NASDAQ:CRTO) and Magnite (NASDAQ:MGNI) jumped 8% and 5% ...

21h

Cookie-Bite attack PoC uses Chrome extension to steal session tokens

Bite" uses a browser extension to steal browser session cookies from Azure Entra ID to bypass multi-factor authentication (MFA) protections and maintain access to cloud services like Microsoft 365, ...

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