In Maotai town, baijiu producers diversify offerings while expanding to markets such as Hong Kong and Southeast Asia amid a ...

As China’s traditional spirits and premium wines grapple with declining consumption, a significant shift is under way across ...

At a rare conference for international executives hosted by China’s biggest liquor maker last month, guests sipped on ...

As Adriana poured the pink-colored concoction from the blender into her glass, she eagerly took her first sip of a homemade baijiu cocktail and waited for it to take effect. "The baijiu taste is ...

GUIZHOU, Nov. 28, 2020 -- Workers moisten grains at a distillery in Maotai town of Renhuai, southwest China's Guizhou Province, Nov. 28, 2020. Maotai is a small town in Renhuai City in mountainous ...

Chinese companies’ moves to push baijiu outside of China come as Western drinks like Pernod Ricard and Diageo muscle in on Chinese liquor makers’ turf, tempting China’s twenty- and thirtysomethings ...

At Peking Tavern, a Chinese gastropub in downtown Los Angeles, there’s a section behind the bar devoted exclusively to the most consumed alcohol in the world: baijiu. If you’ve never heard of it, ...

An American in China always remembers her first baijiu encounter. I was in China’s Inner Mongolia Autonomous Region on my first trip to the country, and it was lunchtime. I hadn’t had my coffee, and ...

SAN FRANCISCO (CBS SF) - It's an estimated $50 billion business without even having a major foothold in the United States. But ask alcohol consumers about Baijiu and the first thing they'll likely ask ...

BEIJING - Think China's traditional fiery tipple baijiu is too much? Try blending it with coffee, beer or even chocolate. At a tasting event in the bar of Pop-Up Beijing, a home decor store in the ...

During the three years I lived in Beijing, I frequently encountered baijiu (pronounced, approximately, “bye, Joe”), the clear spirit that's everywhere in China—therefore, the most consumed liquor in ...

Recognized by Two Prestigious Institutions for the Group’s Outstanding ESG Governance and Sustainable Business Contributions ...