Armitron, the watch company with the tech-leaning name, only introduced its first smartwatch this year, surprising for a company that joined the digital time-keeping age almost fifty years ago.

NEW YORK, Aug. 6, 2025 /PRNewswire/ -- In celebration of its 50th anniversary in 2025, Armitron (https://www.armitron.com/), the beloved American watch brand known ...

Changing colors according to its position in light and space, Armitron’s psychedelic, elegant and PRISMATICA™ watch features iridescent ion plating, rainbow-iridescent bezel and one-of-a-kind dial ...

In celebration of its 50th anniversary in 2025, Armitron ( the beloved American watch brand known for timeless style and purpose-driven values, is proud to announce the donation of 50 watches to the ...

NEW YORK, Oct. 1, 2025 /PRNewswire/ -- In celebration of its 50th anniversary in 2025, Armitron (https://www.armitron.com/), the beloved American watch brand known ...

Marking two milestone anniversaries, Armitron teams up once again with Peanuts® for a new collaborative drop celebrating a shared legacy of creativity, craftsmanship, and generational impact. This ...

Some deals are just too good to pass up, like a compact, vibrant sports watch for under $100. Armitron introduced the A-Watch in 1975, but the 50th Anniversary Edition is steeped in 1980s neon flare.

Forbes contributors publish independent expert analyses and insights. I cover upmarket jewelry, timepieces & ethical, sustainable jewelry.

Much like our news cycle, the tenure of a brand’s relevance has become much shorter in the past two decades. This makes maintaining an impact for more than 15 years an impressive feat. The five brands ...