Being an independent animator naturally comes with a plethora of challenges. Unsteady engagement, lack of funding, having a small or nonexistant animation team, and possibly, never having your work ...
Maddy Buxton, Culture & Trends manager at YouTube, discusses how creators and digital animation on the platform are global, fan-driven, popular among young adults, and driving innovation and ...
When YouTube releases a trends report, it inevitably makes an argument about itself, and it will feel like PR. The company’s 2026 Animation Trends report is no exception, although it touches on trends ...
While Hollywood tries to figure out what to do with animation, the medium’s independent scene is apparently thriving on YouTube. A recent report from the company’s Trends and Culture team dug into the ...