For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

For 20 years, The Elf on the Shelf has been synonymous with the holiday season,” says Christa Pitts, Co-Founder and Co-CEO of The Lumistella Company. “We are thrilled to partner with Swarovski to ...

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

Santa Claus is coming to town — but not before his elves make a guest appearance. Hot Dog, Pickle, Sprinkles, Mr. Elf — all of these are names that children around the world have given to their ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

Families heading to a Beaches Resort in Jamaica and Turks and Caicos can treat their elf to butler-curated experiences including a marshmallow bubble bath Andrea Lavinthal has 20 years of experience ...