In general, when we write, it's with the hope of being read. In the physical world, the barriers to getting published are relatively high, but on the Internet, it's within everyone's reach. Let's take ...

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

Today, we are talking about working from home as a freelance SEO writer. We've explained to you what this is, how it wor ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...

Editor’s note: What follows is an excerpt adapted from a new book, Academic Writing as if Readers Matter, out this month from Princeton University Press. Most academic writers want a wide audience for ...

The first thing to know about writing for the web is that reading on the web is different. A website isn’t a book, brochure or filing cabinet — something you peruse, leaf through or rummage about in.

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...