NBCU has already sold out of World Cup ad inventory, Miguel Lorenzo, Telemundo Enterprises’ senior VP/sports content, ...

USA TODAY Ad Meter shines a spotlight on the pitch, with all eyes on advertising's global stage.

The U.S. men's national team may need a miracle to win the World Cup on home soil this summer. Fox Sports asks: What if it actually happens?

The 2026 FIFA World Cup is coming to the United States in less than 100 days and some fans are expected to be sweltering from the summer heat. Hydration breaks will, of course, be in effect but FIFA ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity ...

Soccer prides itself on continuous flow of action over the course of 90 minutes. However, that will come to a screeching halt during this summer’s FIFA World Cup throughout North America. And soccer’s ...

A room full of star power? With the 2026 FIFA World Cup on its way this summer, Lego has pulled out all the stops after managing to gather Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius ...

WASHINGTON, DC - AUGUST 22: FIFA President Gianni Infantino shows U.S. President Donald Trump the World Cup Trophy in the Oval Office as Vice President JD Vance looks on August 22, 2025 in Washington, ...

USA TODAY chats with Billy Bob Thornton and exclusively reveals his new World Cup ad with Michelob Ultra. The commercial also stars Lionel Messi.