FIFA sent a IP claim to Guinness over the beer marker's "The World's Cup" tagline. FIFA has a long history of winning such ...

With the FIFA World Cup approaching, Guinness has relaunched a tagline that has sat in intellectual property no-man’s land ...

With the 2026 FIFA World Cup set to begin June 11, Guinness, the beer from Dublin, Ireland, is launching a soccer-themed campaign called "The World’s Cup" for fans watching around the world. Guinness, ...

Fern Siegel , Yesterday ; As soccer grabs millions of U.S. fans for the World Cup this summer, Guinness, the official beer of ...

Houstonians continue to show enthusiasm for the arrival of the FIFA World Cup this summer. On Saturday, April 11, local politicians, celebrities, and youth soccer players contributed to setting a new ...

In 1990, Guinness raised a glass to its native Ireland as the national squad made its way to its first Fifa World Cup tournament with a now-iconic print ad. “The World’s Cupwe ...

Guinness is rolling out an old tagline, “The World’s Cup,” ahead of the FIFA World Cup event. In the past, FIFA has been ...