Sherilyn Moore is the Chief Marketing Officer of Building Hope, and a creative, purpose-driven communicator, leader, and career gypsy. We wouldn’t dream of tossing a dangerous tool like a chainsaw ...

Microsoft Advertising has become more particular about word choices. The company’s ads liaison breaks down an ad and landing page to explain why to detail areas of risk based on its editorial policies ...

Both the artist’s and author’s palette offer inexhaustible choices to convey ideas. Whether a word or brush stroke, the right choice demands clarity and specificity to achieve the desired shade of ...

Word choice is a crucial component of any marketing strategy. In the realm of clean energy, a main focus of our communications firm, it’s arguably the most important component. When you’re trying to ...