One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Traditional wine labels from the Bordeaux region of France are changing, slowly. Inspect a half-dozen labels: many include an image—drawn or photographed—of a stately country manor, often with vines ...

Oregon State University marketing professor and former adidas executive Keven Malkewitz and a colleague in Germany studied consumer reactions to 160 different wine bottles and labels. How did the ...

Walking into a major grocery’s wine section can be an intimidating experience. Rather than having a local winemaker on hand to answer questions and offer tastes, a shopper is faced with a wall of ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

SONOMA COUNTY, Calif., Feb. 10, 2025 /PRNewswire/ — Kendall-Jackson, renowned for producing America’s #1 selling Chardonnay and the NBA’s first official wine partner, is thrilled to announce a ...

Bernie Matus saw the notice for the contest, but almost didn’t enter it. Now, he’s glad he did. The Leonardtown resident’s artwork was selected by the St. Mary’s County Arts Council and the Port of ...

Franck Celhay received funding from the FNEGE (Fondation Nationale pour l' Enseignement de la Gestion des Entreprises). He carries out occasional assignments as a company consultant. Marketing ...

For the first time in its storied history, the University of California, Davis, is selling wines to the public made by students, staff and faculty from grapes they grow in the Napa Valley and around ...