Despite radio listening often being a passive activity it can prove an effective channel for brands, especially when combined with other forms of media. When listeners are exposed to radio advertising ...

Weetabix has said it is “disappointed” with a decision by the UK’s advertising watchdog to ban one of its television advertisements. The cereal has had its second UK television advert banned in the ...

UK cereal maker Weetabix has had its WeetaKid mobile app banned for making children feel “inferior” if they did not eat the company’s products. The app fell foul of the UK’s Advertising Standards ...