Weetabix has had its second UK television advert banned in the last month by the country’s advertising watchdog. The advert for its namesake Weetabix cereal, which was broadcast in July 2011, showed a ...

Despite radio listening often being a passive activity it can prove an effective channel for brands, especially when combined with other forms of media. When listeners are exposed to radio advertising ...

In response to a complaint that a Ready Brek poster implied the cereal was made purely from oats, the Advertising Standards Authority today (8 March) found that Weetabix had breached advertising rules ...

Have you had your Weetabix? It’s a line that is so familiar to many in the UK and, with its latest ad, the cereal maker has boldly brought the powerful strapline back, making for some standout work in ...