Marketing doesn't have to drain your budget. With creativity and consistency, you can build momentum and attract customers ...

These days, a business website is an essential component in communicating a company’s purpose and showcasing its offerings. While getting a website up and running has become easier and cheaper than ...

Whether you’re expanding your product line, entering new markets, or experiencing an influx of customers, growth is a thrilling phase for any business. Digital marketing efforts should not only ...

HONOLULU (KHON2) — Marketing is no easy field to take on. This is especially true for small business entrepreneurs who typically don’t have the marketing budgets like their corporate competitors. An ...

Marketing your small business successfully means reaching your customers wherever they happen to be using social media– at home on their computer, at the office and even on their smart phones. That ...

Small businesses are built on big ideas, sweat and capital. Yet despite some of the best intentions, almost 20% of all ...

How much should your small business spend on marketing each year? Well, technically, that’s up to you. The final costs will be different for every reader of this article depending on your industry, ...

As a small or medium-sized business (SMB), do you have your sights set on expanding your reach to new customers by entering a new market … specifically a market overseas? As CEO of INS Global, I have ...

Economic pressures have led many consumers to reduce their spending, yet they still want to support local and small businesses. This balancing act is becoming increasingly important as consumers ...

Small businesses are the backbone of our local communities but can face challenges when it comes to financial stability. Accessing and managing affordable funding, finding ways to invest in growth, ...

Are you looking to scale your small business? When first starting out, you probably relied on bootstrapping or loans from friends and family. Now, your business is positioned to scale, but there’s one ...