Marketing doesn't have to drain your budget. With creativity and consistency, you can build momentum and attract customers ...

Whether you’re expanding your product line, entering new markets, or experiencing an influx of customers, growth is a thrilling phase for any business. Digital marketing efforts should not only ...

How do you market your business online? What does it take to market your business online? Without waiting years and years to move up the rankings on Google's SERPs, how can an entrepreneur get the ...

With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let’s take a closer look at a few that work best. The basis of all marketing is the ...

Fast Company Executive Board members share their insights. The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share ...

Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...

The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that can be done for free, most effective strategies require a marketing ...

A question that often haunts entrepreneurs is whether their “great idea” resonates with the actual needs and wants of the market. It's crucial to decipher a reliable method for ensuring that your ...

With its current launch on Android in 2013, Instagram has viewed a gradually growing popularity as a social network. It is an easy means for fans to engage with their beloved celebrities and brands in ...

For a company to stay the course in an uncertain economy, it's crucial to understand the audience you intend to serve—keep your finger on the pulse. Then, develop a sustainable business model you can ...